Duly Equipped is a menswear label. They offer handcrafted bespoke service. Tailor made custom clothing for the modern man. Therefore, our main objective was to create unique tailor website design and logo design. In order, to differentiate from their competition.
Client requested a simple redesign of existing tailor website and a new logo design. So, it reflects their presence in a men’s custom suit market. Main objective was crafted with a tailor element, wordmark logo design.
Project started with our creative brief. After that, we developed a couple of website design concepts. Since, they were looking to rebrand as well. Our main focus was creating a fresh, new custom tailor website and logo design.
Tailor website design was a simple customized 5 page information website. Therefore, it shows a gallery of suit collections. In addition, tailor logo design is a two word mark typography treatment with letter Q as tailor slide buckle.
We picked Cinzel regular font. In order to reflects traditional, well crafted brand. Font is used across all platforms.
Colors are standard, yet impactful and cool toned. Their usage shows high contrast of the brand.
Primary, color is dark apple red. Secondary, colors are dark gray and charcoal black.
In conclusion, once the website and logo design were complete, and finalized. We used the same logo theme across all branding items. Firstly, in business card. Finally, for web and on all social media pages.