Eyewear emailer

Custom eyewear web print advertising featured

Eyewear emailer

Durant Sessions is an eyewear boutique retailer. They feature latest fashion and style higher end eyewear frames. Therefore, our main goal was to create an appropriate eyewear emailer for their advertising campaign. In order, to make them stand out in eyewear industry.

Eyewear emailer

Print ad design

Poster design

Custom eyewear emailer optical frame design
Custom eyewear emailer optical frames design

Project overview

Client requested a simple and colorful emailer design, print ad, and poster design. Main objective was clear, and clean exciting new eyewear look & feel campaign.

Project started with our creative brief. After that, we developed a couple of design concepts. Since, they’re new to eyewear industry. Our main focus was creating a strong, and impactful web and print ad campaign.

Custom eyewear print ad


Eyewear brand emailer displayed simple font treatment. Therefore, it highlights high end eyewear products.


For main body copy font we used sans serif Gadugi regular. In order to simplify the ads. Font is used throughout the advertising campaign.

Custom Gadugi font

Color palette

Colors are traditional, yet bold and cool toned. Their usage reinforces brand luxury craftsmanship of the brand.

Primary, colors are rich green and blue. Neutral color are light and dark gray tones.

Custom eyewear poster optical frame design
Custom eyewear poster optical frames design


In conclusion, once the emailer was complete, and finalized. Same look & feel theme was used for papers ads and posters. Also, throughout the advertising campaign.

Graphic design apps

Software applications used to develop and design this emailers, paper ads and posters were Abobe Illustrator and Abobe Photoshop.

Custom eyewear emailer mockup

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