Durant Sessions is an eyewear boutique retailer. They feature latest fashion and style higher end eyewear frames. Therefore, our main goal was to create an appropriate eyewear emailer for their advertising campaign. In order, to make them stand out in eyewear industry.
Print ad design
Client requested a simple and colorful emailer design, print ad, and poster design. Main objective was clear, and clean exciting new eyewear look & feel campaign.
Project started with our creative brief. After that, we developed a couple of design concepts. Since, they’re new to eyewear industry. Our main focus was creating a strong, and impactful web and print ad campaign.
Eyewear brand emailer displayed simple font treatment. Therefore, it highlights high end eyewear products.
For main body copy font we used sans serif Gadugi regular. In order to simplify the ads. Font is used throughout the advertising campaign.
Colors are traditional, yet bold and cool toned. Their usage reinforces brand luxury craftsmanship of the brand.
Primary, colors are rich green and blue. Neutral color are light and dark gray tones.
In conclusion, once the emailer was complete, and finalized. Same look & feel theme was used for papers ads and posters. Also, throughout the advertising campaign.