Interior logo design
TOS interiors is a wood cabinet maker, and interior design company. Their strength is combining traditional handmade craftsmanship, but with modern designs and materials. Therefore, our objective was modern and sophisticated interior logo design. Logo will then be transitioned into stationery package.
Stationery design
Project overview
Client requested strong interior logo design, following into a stationery design package. So, it reflects their presence in a modern furniture market. Main logo objective was bold, and structure like lettermark interior logo design.
Project started with logo design brief. After that, we developed a couple of logo design concepts. Specific to their unique needs. Since, they’re a newcomer to furniture market. Our main focus was creating a strong, but confident look & feel.
Solution
Interior logo design was created with custom made square, and block font. Because, it best reflected joinery wood joints coming together. In addition, that style evened out white gaps between the letters. Best example of wood joinery is shown in letter “S”.
Typography
After that, we picked a simple Akkurat regular sans serif font for their branding. Font is used across all platforms.
Color palette
Colors are warm, yet bold and cool toned. Their usage reinforces perfection in craft creation of the brand.
Primary colors are dark and light blue tones. Secondary colors are dark and light neutral gray tones.
Completion
In conclusion, once all logo elements were defined, and finalized. We extended logo theme across all stationery items. Firstly, in business card, letterhead, and envelope. Secondly, in erasers and pencils. And finally, in stickers and booklet covers.
Graphic design apps
Software applications used to develop and design this logo design were Abobe Illustrator and Abobe Photoshop.
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