Blythewood butterfly festival is a yearly celebration of honoring the nature’s most beautiful pollinators. Festival organizers needed a straight forward, organic, and family oriented butterfly logo. Therefore, our objective was colorful and fun logo type and icon design. Same theme design will be applied across all festival accessories.
Client requested festive and colorful logo design. So, it represents a community love for animals and nature day of fun. Logo objective was organic and fun typography treatment, and colorful word mark festival logo design.
Project began with a logo design brief. Following that, we developed two logo design concepts. Specific to their requests and being a year after year a well known festival. Our main focus was creating a festive, and fun look & feel design.
Festival logo design was created with script, and brush like font. Because, it best reflects playfulness and nature. In addition, a straightforward butterfly drawing connected to letter “y” represents what the festival is all about.
For wormark type, we picked a fun Alex Brush serif font. Same font is used for all titles and subtitles.
Colors are bright, and vibrant. Their usage reflects fun and cheerful brand.
Primary colors are orange and pink. Secondary colors are purple tones.
In conclusion, when all wordmark and icon logo elements were finalized. We extended logo and icon theme across all festival accessory items. Firstly, for poster and festival banners. Secondly, t-shirts and hats. And finally, for tickets and pins.